Digital Marketing and Customer Engagement

Overview

Digital marketing and customer engagement is a field full of rapid and continuous change, and nowadays, there exists a generational difference in the approach to leveraging digital platforms. As change continues, it is increasingly imperative that marketing professionals understand the value and applications of new technologies in order to maximize engagement with any audience and create value for both customers and their business.

Through this Digital Marketing and Customer Engagement Professional Certificate in collaboration with Tecnológico de Monterrey - TecdeMonterreyX, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.

By completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.

Job Outlook

• Digital Marketing-related jobs, which nowadays are demanded because the complexity to find marketing experts and digital advocators.
• Digital Marketing is a growing area within organizations given the ability to track and analyze results to better optimize spending and ROI.
• Customer Engagement is vital to organizations as they seek to build customer loyalty and satisfaction.