Overview
Many metrics-driven organisations struggle to understand how creativity and design can be transformational in helping companies grow. This Mini-MBA gives designers and creatives the business fluency to change that. Through on-demand lessons taught directly by C-level business leaders from American Express, Uber, Deel and Multiverse, you'll learn to speak the language of business, translate your work into measurable impact, and demonstrate the value of design to executive leadership.
The course includes 31 lessons, 13 exercises, 7 frameworks and toolkits drawn from companies including Amazon, Netflix, Cleo and Zendesk, all completable at your own pace in approximately 9 hours.
Accreditation
Completion certificate, eligible to be added to LinkedIn profile. The programme approved by leading business experts at big companies like Amex, Uber, Wise and Multiverse
Programme Structure
The course is made up of seven chapters, designed to be completed across five weeks or in a self-directed marathon.
Chapter 1: Think Like a CEO (2 hrs).
Chapter 2: Understand How Marketing Works (2.5 hrs).
Chapter 3: Connect Design to Business (2 hrs).
Chapter 4: Dive Deep into Finance (1 hr).
Chapter 5: Launch New Features, Products or Brands (1.5 hrs).
Chapter 6: Explore Pricing Strategies (1 hr).
Chapter 7: Fall in Love with Sales (1.5 hrs).
Total study time is approximately 9 hours including exercises.
Audience
Senior Designers, Creative Directors, Brand Managers and Design Leaders who want to speak the language of business, demonstrate the ROI of their work, and influence strategic decisions at the executive level.
Lecturers
Paul Wright, Head of EMEA at Uber Advertising, former Apple, Amazon and Farfetch.
Siya Liu, Vice President of Digital Acquisition CX at American Express.
Kate Pincott, Director of Experience at Multiverse, formerly Cleo and Pentagram.
Martina Presnajderova, Pricing at Deel, former Head of Pricing at Wise. Paul Albert, Fractional Chief Revenue Officer at ReVAmp, former Zappi.
Key information
Duration
- Part-time
- 2 days
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
- No support at all
- Individual work/assignments (with online group discussions)
Campus Location
- London, United Kingdom
Disciplines
Business Administration Marketing Leadership View 104 other Short Courses in Leadership in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2500 GBP / full≈ 2500 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents2500 GBP / full≈ 2500 GBP / full
Funding
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