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Overview
The Introduction to social marketing for public health (Online) course at University of Birmingham is structured in three units, which could be covered in three or six respective weeks. Every unit included explanatory videos and readings that will prepare you to complete short “knowledge checks”.
Key facts
You will have the chance to fill in an outline plan for a social marketing campaign for feedback. There will also be a regularly timetabled discussion hour with the module tutor at the beginning and at the end of the course.
Programme Structure
By the end of the course, you will be able to:- Define social marketing and explain its relevance to public health.
- Describe and apply the benchmark criteria for evaluating social marketing campaigns.
- Explain the steps of the social marketing planning process and their importance.
- Identify target audience segments and think of ways to gather actionable audience insights.
- Conduct competition analysis to enhance campaign effectiveness.
- Develop SMART goals, measurable objectives, and positioning statements for campaigns.
- Apply the marketing mix framework to design a campaign.
- Create a basic plan for campaign implementation, including budgeting, monitoring, and evaluation.
Key information
Duration
- Part-time
- 21 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
Online
Campus Location
- Birmingham, United Kingdom
Disciplines
Marketing Public Health View 75 other Short Courses in Public Health in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no specific academic entry requirements to apply for this course, but you will need to be age 18 or older to study this course.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents350 GBP / full≈ 350 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents350 GBP / full≈ 350 GBP / full
Funding
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