Commercial Filmmaking and Storytelling Robert Gordon University

Programme Structure

What you will learn:

• Throughout the course, learners will be introduced to the key stages of the commercial filmmaking process, from interpreting a client brief through to the delivery of a creative concept.
• A central aim is to teach how story and emotional engagement can be used as a tool for selling ideas, values, and products.
• Students will examine how brands use cinematic techniques to connect with audiences and will explore how to craft a narrative that reflects a brand’s voice and purpose.
• Key learning outcomes include understanding how to develop and pitch an idea, how to direct with intent, and how visual elements - such as cinematography, editing, sound, and design and use these tools to contribute to cohesive and impactful visual outputs.
• Learners will explore pre-production planning, location sourcing, casting, and the creative development of storyboards and pitch decks.