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Overview
You will gain knowledge and understanding of digital marketing through our online taught provision, delivered in partnership with the Digital Marketing Institute.
Outcomes
On completion of this Strategic Digital Marketing course at Robert Gordon University, students are expected to be able to:
- Examine the key elements of a digital marketing strategy
- Appraise the use of digital marketing frameworks and theories in developing digital strategies
- Assess and synthesise theory and application of practical skills and tools in relation to digital marketing
- Evaluate and appraise digital marketing decisions and success in relation to business goals
Programme Structure
Topics include:- Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analysis with Google Analytics
- Digital Marketing Strategy
- Data Analytics
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- TBC
Language
English
Credits
30 alternative credits
Delivered
Online
Campus Location
- Aberdeen, United Kingdom
Disciplines
Strategic Management Digital Marketing View 47 other Short Courses in Strategic Management in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no pre-requisites for this course.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1080 GBP / full≈ 1080 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1080 GBP / full≈ 1080 GBP / full
Additional Details
- If you are domiciled in Scotland, you may be eligible for a fee-waiver place
Funding
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