Visual Merchandising and Display

Overview

Key facts

Visual merchandising is an essential element of fashion retail marketing, and is the art of designing product displays and shopping experiences that delight customers and maximise sales. 

This  Visual Merchandising and Display course from London College of Fashion will give you a comprehensive overview of the practical techniques and methods that are being used in the industry today, and is led by a visual merchandiser who regularly consults for top brands.

You will apply all the core skills of visual merchandising, from using colour and arrangement to capture attention,  lighting techniques, use of graphics, styling mannequins, point of sale displays, seasonal displays, and sale and clearance promotions.

By the end of the course, you will have built up an impressive portfolio of fashion window designs and in-store displays, which will help you showcase your skills and personal style to potential clients or employers.

Course Outcomes

By the end of this course you will have learnt to;

Developed a good understanding of the key Visual Merchandising principles

Practised using colour, lighting and graphics in your displays

Learnt techniques to create 'hotspots' or promotions space

Gained an understanding of how to use floor layouts for excellent customer flow

Researched current merchandising trends and used these to inspire your own displays

Considered how to make your displays correspond with a brand identity

Learnt to create strong messages from your displays

Created a range of your own displays, and presented these to the group

Received hints and tips on the industry from your tutor