Short Course Online

Visual Merchandising and Display

London College of Fashion

42 days
295 GBP/full
295 GBP/full
Tuition fee
Apply date
Start date


This Visual Merchandising and Display course from London College of Fashion will develop your understanding of the key concepts in visual merchandising. This practical course will help you build an impressive portfolio of fashion window designs.


Visual merchandising is an essential element of fashion retail marketing, and is the art of designing product displays and shopping experiences that delight customers and maximise sales. 

This  Visual Merchandising and Display course from London College of Fashion will give you a comprehensive overview of the practical techniques and methods that are being used in the industry today, and is led by a visual merchandiser who regularly consults for top brands.

You will apply all the core skills of visual merchandising, from using colour and arrangement to capture attention,  lighting techniques, use of graphics, styling mannequins, point of sale displays, seasonal displays, and sale and clearance promotions.

By the end of the course, you will have built up an impressive portfolio of fashion window designs and in-store displays, which will help you showcase your skills and personal style to potential clients or employers.

Course Outcomes

By the end of this course you will have learnt to;

  • Developed a good understanding of the key Visual Merchandising principles
  • Practised using colour, lighting and graphics in your displays
  • Learnt techniques to create 'hotspots' or promotions space
  • Gained an understanding of how to use floor layouts for excellent customer flow
  • Researched current merchandising trends and used these to inspire your own displays
  • Considered how to make your displays correspond with a brand identity
  • Learnt to create strong messages from your displays
  • Created a range of your own displays, and presented these to the group
  • Received hints and tips on the industry from your tutor

Programme Structure

Topics covered

  • Basic principles of window dressing and visual merchandising
  • Store visual merchandising and product presentation methods
  • Building and creating your own Window Designs using your choice of program / medium
  • Current trends in the retail industry in London
  • Merchandise selection and accessories
  • Merchandising techniques for garments, shoes and accessories
  • Customer flow and the importance of store layout
  • Colour, POS and lighting
  • Mannequin handling and styling
  • Creating an effective Sale & Clearance campaign

Key information


  • Part-time
    • 42 days
    • Flexible

Start dates & application deadlines

More details

There is no strict deadline, but we take enrolments until each course is full, so we recommend booking early to avoid disappointment.



Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
  • Course Specific Materials
  • Paper and pen to take notes during live sessions

Tuition Fee

To alway see correct tuition fees
  • International

    295 GBP/full
    Tuition Fee
    Based on the tuition of 295 GBP for the full programme during 42 days.
  • National

    295 GBP/full
    Tuition Fee
    Based on the tuition of 295 GBP for the full programme during 42 days.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Visual Merchandising and Display
London College of Fashion


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