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Overview
What you will study
- The Mastering Marketing Strategy for Non-Marketeers course offered by University of Cambridge starts with the analysis of the market, including customers, competitors and the ecosystem.
- The programme goes on to cover segmentation, targeting and positioning, followed by key strategies in areas such as branding, product development, pricing and distribution.
- Finally, we look at developing customer journeys, digital marketing frameworks, search engine optimisation, search engine marketing and the different types of social and search content that can be used to drive audience, customer and profitable growth.
Programme Structure
The program focuses on:
- Marketing
- Strategic marketing planning
- Segmentation and targeting
- Positioning
- Branding and communication strategies
- Pricing strategy
- Product strategy
- Rethinking the customer journey in the digital era
- Digital marketing frameworks
- SEO and SEM for effective marketing campaigns
- Improving digital content
Key information
Duration
- Full-time
- 3 days
- Part-time
- 6 days
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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More details
- Registration closes at midday, 2 working days before the programme start date.
Language
English
Delivered
On Campus, Online
Disciplines
Marketing Strategic Management View 88 other Short Courses in Strategic Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Cambridge and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- Non-marketeers and aspiring marketeers in a non-marketing role seeking a clear understanding of marketing strategy.
- Executives, in any function, who are interested in the importance of a customer-centric approach to marketing.
- Product designers or managers looking to understand more about customer motivations and bringing winning-products to the market.
Tuition Fee
To always see correct tuition fees
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International
3968 GBP/fullTuition FeeBased on the tuition of 3968 GBP for the full programme during 3 days. -
National
3968 GBP/fullTuition FeeBased on the tuition of 3968 GBP for the full programme during 3 days.
- Face-to-face - £3,968 + VAT
- Live Online - £2,730 + VAT
Living costs for Cambridge
846 - 1465 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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