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Overview
The Mastering Marketing Strategy for Non-Marketeers course offered by University of Cambridge is not just advertising; it’s a sophisticated discipline that in many ways drives organisational philosophy. Marketing places the customer at the centre of an organisation’s strategy and drives its decisions and processes.
Over the 3 days of this fast-paced and practical programme, you will:
- understand the fundamental elements of the strategic marketing plan
- be able to interpret segmentation and targeting profiles and associated data
- explain the relationships between customer value and price in relation to positioning
- define the 3 Branding Ps
- explain the differences between cost, value and competition-based pricing
- describe the 4 design principles of a product
- understand the main types of customer journeys
- identify a digital marketing framework relevant to your organisation
- understand the difference between SEO and SEM and explain how they should work together
- explain the use of Generative Artificial Intelligence in the creation of marketing content
Programme Structure
Courses include:
- Marketing
Segmentation, product strategy and targeting
- Positioning
- Branding and communication strategies
- Pricing strategy
- Product strategy
- Rethinking the customer journey in the digital era
- Digital marketing frameworks
- SEO and SEM for effective marketing campaigns
- Improving digital content
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- Starting
- Apply before
-
More details
- Registration closes at midday, 2 working days before the programme start date.
Language
English
Delivered
On Campus
Campus Location
- Cambridge, United Kingdom
Disciplines
Marketing Strategic Management View 90 other Short Courses in Marketing in United KingdomWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Non-marketeers and aspiring marketeers in a non-marketing role seeking a clear understanding of marketing strategy.
- Executives, in any function, who are interested in the importance of a customer-centric approach to marketing.
- Product designers or managers looking to understand more about customer motivations and bringing winning-products to the market.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents4600 GBP / full≈ 4600 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents4600 GBP / full≈ 4600 GBP / full
Living costs
Cambridge
United Kingdom
846 - 1465 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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