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Overview
What you will learn
By taking the Communications and Marketing course offered by University of Ottawa , you will:
- Explore the range of research methods that can be used by communicators to ensure their work is more strategic and analyze research data in ways that reveal important finding that help with making informed and strategic decisions.
- Discover proven planning tools and research approaches and use these to develop a complete strategic communication plan.
- Learn how to monitor the environment to track risks, effectively identify emerging issues, collect and analyze sources of information to help diagnose a situation and formulate a plan to manage contentious issues.
- Identify organizational objectives for the use of social media and define common key performance indicators to build a social media strategy that will get you the results your organization needs.
- Understand how to use strategies and words to win over your readers and discover proven tools and technique that will improve your writing’s persuasive power and teach you how to write dynamic, compelling copy that produces results.
Programme Structure
The program focuses on:
- Building a Social Media Strategy That Adds Value
- Contentious Issue Management and Crisis Communications
- Research Methods for Strategic Communicators
- Strategic Communication Planning
- Writing for Promotional Communications
Key information
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Marketing Corporate Communication View 44 other Short Courses in Corporate Communication in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Enrollment is open to everyone.
Tuition Fee
To always see correct tuition fees
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International
655 CAD/moduleTuition FeeBased on the tuition of 655 CAD per module -
National
655 CAD/moduleTuition FeeBased on the tuition of 655 CAD per module
- $655 (plus tax) - $1095 (plus tax)
Funding
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