4.1 Read 88 reviews
Overview
Today's communication practitioners must be adept at using both traditional media and the ever-evolving new media marketing toolbox. Communicators must bring knowledge, insight and experience in building reputational value and solving business challenges faced by private and public organizations.
What you will learn
By taking the Communications and Marketing course offered by University of Ottawa , you will:
- Explore the range of research methods that can be used by communicators to ensure their work is more strategic and analyze research data in ways that reveal important finding that help with making informed and strategic decisions.
- Discover proven planning tools and research approaches and use these to develop a complete strategic communication plan.
- Learn how to monitor the environment to track risks, effectively identify emerging issues, collect and analyze sources of information to help diagnose a situation and formulate a plan to manage contentious issues.
- Identify organizational objectives for the use of social media and define common key performance indicators to build a social media strategy that will get you the results your organization needs.
- Understand how to use strategies and words to win over your readers and discover proven tools and technique that will improve your writing’s persuasive power and teach you how to write dynamic, compelling copy that produces results.
What is the certificate good for?
The certificate assures employers and potential employers that you have met or exceeded the standard they are looking for and are committed to continuous learning. The certificate is issued by the University of Ottawa Professional Development Institute, a trusted training provider preferred by many federal government departments as well as public and private sector organizations. The Institute wins respect and acclaim for its cutting-edge learning programs, the exceptional calibre of its trainers, and its real-world focus.Programme Structure
The programme is structured in the following way
Core Courses
- Contentious Issue Management and Crisis Communications
- Research Methods for Strategic Communicators
- Social Media Strategy: Engagement and Impact
- Strategic Communication Planning
- Writing for Promotional Communications
Elective Courses
- Communicating in Government
- Communicating Under Pressure
- Communicating with Your Employees
- Communicating Your Social Responsibility
- Creative Strategy for Impactful Words, Sounds and Images
- Interview like a Pro: Media Training for Spokespeople
- Storytelling: The Secret Weapon of Communication
- Writing for the Web
Is there a final exam?
- No. However, participants must fully attend all courses of the program in order to obtain the certificate.
Key information
Duration
- Full-time
- 36 months
- Part-time
- 36 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Online: 15 January, 21 January, 17 February, 2 March (Deadlines: 14 January, 20 January, 16 February, 27 February)
- In Person: 3 February (Deadline: 2 February)
Language
English
Delivered
On Campus, Online
- Self-paced
Campus Location
- Ottawa, Canada
Disciplines
Marketing Corporate Communication View 24 other Short Courses in Corporate Communication in CanadaWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Enrollment is open to everyone.
- This programme is aimed at individuals who look to succeed as marketing and communications professionals
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Ottawa and/or in Canada, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents655 CAD / module≈ 655 CAD / module -
Domestic Applies to you
Applies to youCitizens or residents655 CAD / module≈ 655 CAD / module
Additional Details
- $655 (plus tax) - $1095 (plus tax)
- You register and pay for each course individually - no additional charge for the certificate
Living costs
Ottawa
Canada
1168 - 1925 CAD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content