Overview
Design leaders are excellent at creating vision — but influencing product strategy, aligning with business goals, and advocating for meaningful metrics can be challenging.
This programme equips senior product designers and Heads of UX with the tools, frameworks, and confidence to:
Clearly identify and articulate gaps in product roadmaps
Align design initiatives with business and human impact
Use multiple data sources to inform strategic decisions
Inspire stakeholders with a compelling future vision
Compete effectively in crowded markets
Across five hours of pre-recorded content and practical exercises, Cal Thompson shares insights from leading Product Design and Research at Headspace and delivering digital transformation at Fjord/Accenture.
The course blends:
Strategy frameworks
Real case studies (Headspace & Fjord)
Practical exercises and templates
Research and measurement methodologies
Tools to influence executives and cross-functional partners
Participants also receive a template for annual planning, strategic frameworks to influence roadmaps, and insights into how Headspace integrates AI into the creative process while maintaining a human-centred approach.
The programme is fully self-paced and can be completed over five weeks (one chapter per week) or in an intensive 2-day format. Learners have one year of access.
Accreditation
AccreditationUpon completion, participants receive a Certificate of Completion from Future London Academy.
The programme is delivered by an industry-leading practitioner with executive-level experience at globally recognised organisations (Headspace and Fjord/Accenture).
Programme Structure
Chapter 1: Shaping the RoadmapAnnual planning and strategic involvement
Prioritisation through impact and values
Understanding user and company needs (42 minutes + 4 exercises)
Choosing appropriate metrics
Building a data portrait
Leveraging research strategically (57 minutes + 2 exercises)
Surfacing human stories behind data
Engaging Product Managers in research
Moving from research to synthesis and ideation (43 minutes + 2 exercises)
Visualising future product experiences
Translating research into concrete vision
Inspiring and aligning leadership (42 minutes + 1 exercise)
Diagnosing service success factors
Applying competitive insights to your product (34 minutes + 4 exercises)
AI in vision prototyping
AI in strategy development
Maintaining human-centred design with AI (30 minutes)
Audience
This programme is designed for:
Heads of UX
Senior Product Designers
Product Design Leads
Design Directors
Designers transitioning into strategic leadership roles
It is particularly valuable for professionals who want to:
Gain influence within product organisations
Align design with measurable business impact
Contribute confidently to roadmap decisions
Strengthen executive communication
Lecturers
Cal Thompson (they/them)
Former VP of Product Design & Research at Headspace Former Design Director at Fjord/Accenture
Cal has over 15 years of experience in service design across non-profits, consultancies, creative studios, and global digital products. At Headspace, they led Product Design and Research teams focused on delivering measurable mental health outcomes.
Key information
Duration
- Full-time
- 2 days
- Part-time
- 10 days
- Flexible
Start dates & application deadlines
Language
Delivered
- Self-paced
- No support at all
- Individual work/assignments (with online group discussions)
Campus Location
- London, United Kingdom
Disciplines
Design Strategic Management User Experience Design View 10 other Short Courses in User Experience Design in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Additional Details
1190 GPB